NASO  was founded by Uyi Omorogbe, a first-generation Nigerian-American, former NCAA Division 1 men's soccer player, and Colgate University graduate. Uyi fell in love with the idea that one could create a business that changed the world. He founded NASO to create products that authentically marry his Western and African backgrounds while simultaneously empowering Africans. While visiting the rural Nigerian village of Urhokuosa in which his father grew up, he discovered a primary school with no resources. The school - filled with students eager to learn - had no desks, chairs, windows or bathrooms. A few months later, NASO returned and built the community a new school, bringing the students one step closer to their dreams. 
When our customers wear our clothing we want them to have a feeling of empowerment, a feeling that makes them think, "That's right, well done." Or as we say in Nigeria... NASO.