NASO  was founded by Uyi Omorogbe, a first-generation Nigerian-American, former NCAA Division 1 men's soccer player, and Colgate University graduate. Uyi fell in love with the idea that one could create a business that changed the world. He founded NASO to create products that authentically marry his Western and African backgrounds while simultaneously empowering people around the world. While visiting the rural Nigerian village of Urhokuosa in which his father grew up, he discovered the primary school that his father attended. The school was extremely under-resourced. The school - filled with students eager to learn - had no desks, chairs, windows or bathrooms. A few months later, NASO was able to return to Urhokuosa Village and build the community a new school, bringing the students one step closer to their dreams. 
When our customers wear our clothing we want them to have a feeling of empowerment, a feeling that makes them think, "That's right, well done." Or as we say in Nigeria... NASO.